Has the rent versus buy dynamic changed?

Developer Steve Poe tells the story that around the time he mothballed the RiverPark Place project in 2008, potential tenants had to have better credit to rent an apartment in Louisville than to buy a home. He decided it wasn’t the right time to add more apartments to the city’s inventory.

Things have shifted more back toward buying since then, but it’s still a major decision whether to rent or buy.

While the tax incentives and freedom to customize the property to suit your tastes – not to mention the idea that home ownership is basic to the American dream – add up on the plus side for buying, thousands of Americans found themselves unable to wrest themselves from their mortgages during the recent financial crisis.

Ralph and Joan Ross, who now rent at RiverPark Place, took a beating on their Florida mortgage when he was offered the chance for promotion to district director for the Small Business Administration, involving a move to Louisville. Unsure of how many years Ralph will continue working – they plan to retire in a home they own in Omaha, Neb. – they weren’t eager to take on another mortgage.

The idea that Millennials, too, favor the freedom to move easily to change jobs has been much in the news lately. Indeed, the share of homes sold to first-time buyers dropped to 33 percent in 2014, down five percentage points from 2013. They make up the smallest proportion of the market in 27 years, according to the National Association of Realtors.

And a study by lending giant Fannie Mae found that among “prime” first-time buyers — married couples in their early 30s with a college degree, a child and household income of at least $95,000 — home ownership fell by more than eight percentage points from 2006 to 2012.

Pat Simmons, director of strategic planning in Fannie Mae’s economic research group, points to tight lending requirements, high student debt, an unsettled job market, but also a changing view of home ownership.

“Baby boomers saw a decline of nearly $1 trillion in home value during the bust,” Simmons told the Los Angeles Times. “Younger folks saw that experience among their parents. I think that’s going to leave an impression.”

Online real estate site Zillow, however, challenges the idea that young buyers eschew home ownership, pointing out that young people are marrying later and having children later – pivotal life events that often lead to home buying.

“It’s very difficult to come up with a down payment when so much of your monthly paycheck – especially on an entry-level salary – is going to your landlord instead of into your savings. Buying conditions are getting better every day, and in time the allure of fixed housing payments and building wealth through home equity will draw more buyers out of rentals and into homeownership,” Zillow says in a report.

house-dollarsignA recent report from the Financial Industry Regulatory Authority found 74 percent of renters have household incomes below $50,000 compared to 41 percent of homeowners, and 39 percent of renters are married compared to 63 percent of homeowners.

However, according to Zillow: “Our economists believe that 2015 will be an important year for first-time homebuyers, as Millennials who have delayed home ownership overtake Generation X as the largest generational group of homebuyers.”

Meanwhile, another Fannie Mae economist says consumers remain leery, saying 2015 “likely [will] not be a breakout year for housing,”

Zillow maintains that buying makes more sense than renting in most parts of the country – California and New England excluded.

New York Times calculator puts the magic number at $961 – if you can rent the home you want for less than that, then renting makes more sense.

One bedroom apartments in Louisville rent for $922 a month on average and two bedroom apartment rents average $847, according to the site Rent Jungle.

That could explain the preference for buying in Louisville, in which 64.5 percent of households own their home, compared with 63.4 among 75 other cities, according to a report from Louisville’s Metropolitan Housing Coalition. Louisville’s ownership rate, however, was 70.3 in 2003, but dipped to 61.7 percent in 2011.

Housing prices have increased 6.9 percent in Louisville since 2009, the report states.

The site Mortgage Calculator puts the median price of an existing single-family home is $133,000, compared with the national average of $172,900.

With the apparent desire, and need, to satisfy both renters and buyers, RiverPark Place is now pre-selling condos in its Edgewater at RiverPark Place tower, adding to its luxury apartments for renters.

Insider Louisville.

The views are high on the list of attractions in the Edgewater tower

The view out the floor-to-ceiling windows of the model RiverPark Place condo seems so realistic, you can imagine yourself sipping a cool drink and watching the sunset there.

Poe Companies’ planned 16-story condo tower at RiverPark Place, called Edgewater, was designed to be all about the views, says Rob Chandler, a principal at Boston-based architects Goody Clancy.

“Units on the west side will be looking out over downtown and the bridges; those on the east side will be looking back along the river. They all will have outdoor spaces [balconies], and they all will have lots of glass,” he said.

Click on the image above to see a detailed PDF of the floor plan.

The luxury condo project calls for 15,000 square feet on the ground floor for a restaurant/retail mix; 40,000 square feet of office space on the second and third floors; residential units on floors four through 15, and a rooftop swimming pool, fitness center and clubroom with catering kitchen.

Developer Steve Poe has expressed confidence that the required presale of half planned 85 condos will be secured to land needed financing for the $65 million tower.

The condos – eight different models from 1,015 to more than 3,000 square feet – will range in price from $400,000 to $1 million-plus. There will be 10 one-bedroom and 72 two-bedroom units, plus three penthouses expected to fetch up to $2.3 million.

Click on drawing to see a larger PDF image.

The condos aren’t exactly all about the views. Buyers will be able to select paint colors, countertops and flooring to suit their own tastes. The units will include huge closets and 10-foot ceilings – 16-foot ceilings in the penthouses.

Since the river level can vary as much as 32 feet, underground parking posed a challenge in developing the site, Chandler said, requiring a raised landscape. Plans call for about 250 spaces in the heated structure.

Along with another 14-story luxury apartment tower to be added later east of the Edgewater, the area is being developed as an active urban center, Chandler said, with shops, restaurants and an outdoor plaza, with space for events overlooking the river. A 12,000-square-foot restaurant – just the first of the planned restaurants – is scheduled to open next summer. It will be operated by the group that owns the local Doc Crow’s. It’s all designed to integrate into Louisville’s waterfront parks.

After mothballing the project in 2008 due to the economic downturn, Poe has resumed construction on the 40-acre project, completing a $10 million 150-slip marina in May 2012. The first phase of RiverPark Apartments was completed in May 2013 and a 160-unit second phase, both designed by local architects K. Norman Berry, is nearing completion.

The views are high on the list of attractions in the Edgewater tower – Insider Louisville.